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Aug. 7, 2024

More Potential For Ad Slots?

There is a new app where you pay to skip ads. 50% of that money goes to the podcaster. Is this a win-win for all involved? Could streaming satoshis unlock more ways for both the advertiser, the podcaster, and THE LISTENER to benefit?

What ethical considerations surrounding using an ad-skipping feature in podcasting, especially when advertisers pay for ads that may ultimately not be heard?

How might the widespread use of pay-per-skip ad models affect smaller, independent podcasters compared to larger, established podcasts?

Efforts like the Podcast Standards Project aim to set uniform guidelines for metrics and analytics. These initiatives are crucial for bringing coherence to a fragmented industry.

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Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

Podhome Media Hosting

Podnews Weekly Review

Jordan Harbinger Show

AdBlock Podcast App

Truefans.fm (the easiest way to create and fill a wallet)

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Chapters

00:00 - None

00:40 - Ad Skipping App

05:57 - The Way it Works

08:50 - The Listener Side

11:36 - This Might Cause an Issue

12:49 - Can This Be a Protocol

13:52 - Either Pay Or Ads

14:46 - Convienience

18:10 - Ads on Platforms You PAY For!

20:06 - Two Approaches To Ads

22:00 - Reverse Stream on Truefans

23:05 - 2 Click Wallet Filling on Truefans.fm

26:08 - Split Listening

27:04 - Should Hosting Providers Create Wallets?

28:05 - Moving Away From Wallet Mentality

28:40 - Wallet Management

30:11 - Sending Information Back to Hosts

32:06 - A Whole New Ecosystem

34:36 - Quiy Making Boring Ads

38:49 - Jordan Harbinger Ads

42:17 - Boostagrams!